E-commerce Analytics Dashboard for Online Retailer

Challenge

A growing e-commerce business was struggling with fragmented data across multiple platforms. The marketing team spent 10+ hours weekly compiling reports from Google Analytics, Google Ads, and their e-commerce platform. Decision-making was slow, and they lacked a unified view of their business performance.

Solution

We created a comprehensive Looker Studio dashboard that integrated:

• Google Analytics 4 - Website traffic and user behavior
• Google Ads - Campaign performance and ROI
• BigQuery - Sales data from their e-commerce platform
• Google Sheets - Inventory and operational metrics

The dashboard included:

• Real-time sales and revenue tracking
• Marketing campaign performance with ROI calculations
• Customer acquisition cost (CAC) and lifetime value (LTV)
• Product performance analysis
• Geographic sales distribution
• Conversion funnel visualization

Technologies Used

• Looker Studio for dashboard creation
• BigQuery for data warehousing and complex queries
• Google Analytics 4 connector
• Google Ads connector
• Custom calculated fields for business metrics

Results

Time Savings

The team reduced reporting time from 10+ hours per week to less than 1 hour, saving over 40 hours per month.

Improved Decision-Making

With real-time data, the marketing team could quickly identify underperforming campaigns and reallocate budget, resulting in a 25% improvement in ROAS.

Better Data Visibility

All stakeholders now have access to the same data, reducing confusion and enabling faster alignment on business priorities.

Cost Savings

By eliminating the need for manual reporting and reducing reliance on expensive analytics tools, the business reduced reporting costs by 60%.

Key Features

• Automated Updates - Data refreshes every hour
• Interactive Filters - Users can filter by date range, product category, and campaign
• Mobile Responsive - Accessible on all devices
• Custom Branding - Matches company colors and logo

What the Client Said

“This dashboard transformed how we operate. We can now make data-driven decisions in minutes instead of days. The time savings alone paid for the project in the first month.”

Next Steps

Interested in similar results? Schedule a consultation to discuss your e-commerce analytics needs.